Every brand evolves, and we’re excited to share the next step in ours — the launch of our new M-W logo. You’ll start to see this fresh design on the backs of all our hats moving forward, and we couldn’t be prouder of the story it tells.
⛰️🌊 The Meaning Behind the M-W Logo
Our company has always been rooted in Montana and inspired by the outdoors, and we wanted our logo to reflect that heritage. The design isn’t just letters — it’s a landscape:
-
The M was shaped to resemble the mountains we all love.
-
The line running across the logo represents the shoreline from our Hidden Bay design.
-
The W symbolizes the lake itself, with the dips capturing the feeling of Montana’s hidden coves.
It’s more than initials — it’s a symbol of our journey, inspired by Montana’s natural beauty.
🎩 Last Chance for the Originals
As we roll out the M-W logo, we’re also retiring our original hat logo at the end of the month. That means this is your last opportunity to grab one of the original hats before they become a part of our history. For collectors and long-time supporters, they’re as close to a rare edition as we’ll ever offer.
Once they’re gone, they’ll never be made again.
👕 A Commemorative Shirt
To celebrate this transition, we’ve also released a commemorative shirt featuring the new M-W logo. It’s a wearable piece of our story, bridging where we’ve been with where we’re headed.
✨ A Thank You
We wouldn’t be here without the support of our Montana community and everyone who has connected with our designs. This new logo is for you — inspired by Montana, built from Hidden Bay, and ready for what’s next.
0 comments